Sunday, 13 July 2008

All About Autoresponders: Powerful Autoresponders – Does Yours Measure

All About Autoresponders: Powerful Autoresponders – Does Yours Measure

Using an Autoresponder to Publish an Ezine

Using an Autoresponder to Publish an Ezine



There are many uses for an autoresponder. One

such use is the publishing and distribution of an

ezine or newsletter. Since autoresponder services

usually are set up to send automatic responses to

the people on the list at certain intervals after they

sign up, setting up an autoresponder to send out an

ezine can be a little confusing.



Depending on the service or autoresponder that you

are using, you will need a ‘broadcast’ feature. The

broadcast feature works essentially the same as the

autoresponse feature, with one big difference. The

messages are not sent out at intervals. The

messages can, however, be scheduled to go out on

a certain day, which has no bearing on when the

subscriber was actually added to the mailing list.

Broadcast messages are ‘one time’ messages that

are only sent to your current mailing list. People

who sign up for your list after the broadcast has

been sent do not receive it, unless the specifically

request it with an autoresponder address, which

you must set up.



Using the broadcast feature of most autoresponder

services, you can simply go and either type your

newsletter, or copy and paste it into the editor, then

choose to send the broadcast to your entire mailing

list. More advanced autoresponder services will

usually have broadcasting features.



Using an autoresponder to maintain a mailing list

and to distribute a newsletter is a wonderful idea.

Your subscribers can easily opt-in, or opt-out, and

all of the distribution is handled for you, based on

the schedule that you set. List maintenance can

become very difficult without the automation that

autoresponders provide. You can write each issue

of your ezine or newsletter well in advance, and

have it delivered to your mailing list, no matter

where you are or what you are doing. That is the

beauty of automation!



Since all past broadcast and autoresponse

messages are saved, you can easily refer back to

old issues, or allow people to request past issues.

You can also use the tracking feature throughout

each issue of the newsletter to determine how

many clicks you are getting for the various products

or websites that you promote in your ezine.



If you have not yet purchased an autoresponder or

signed up with any autoresponder service, make

sure that you inquire about the broadcast feature

first. Not all autoresponders or autoresponder

services have this feature, and as your marketing

progresses, you will find that this is one of the most

useful features of the service or program.

Powerful Autoresponders – Does Yours Measure

Powerful Autoresponders – Does Yours Measure


Up?



Autoresponders are very necessary when it comes

to marketing or taking care of customers. But the

power of an autoresponder, or the lack of power,

can mean the difference between success and

failure.



When you use an autoresponder service, you must

make sure that the domain that the autoresponder

uses isn’t blacklisted by the spam watch groups. If

it is, your messages probably won’t make it past

the majority of spam filters, no matter how much

you check it with spam checkers.



Also, not having the ability to track responses can

cost you business. If you can’t track response rates,

you won’t have any way of knowing whether your

messages are doing you any good. A good

autoresponder will provide the ability to track

responses. If yours doesn’t, you might want to shop

for a new autoresponder.



The ability to add and remove names to your

autoresponder manually is vital. Often, people will

contact you without going through your

autoresponder. These people need to be put on the

autoresponders mailing list. If you are moving your

list from one service to another, you need the ability

to import names and addresses to your list. Again,

if your autoresponder service isn’t powerful enough

to allow this, look for a different one!

Thursday, 3 July 2008

Powerful Autoresponders

Powerful Autoresponders – Does Yours Measure Up?

Autoresponders are very necessary when it comesto marketing or taking care of customers. But the power of an autoresponder, or the lack of power, can mean the difference between success and failure.

When you use an autoresponder service, you must make sure that the domain that the autoresponder uses isn’t blacklisted by the spam watch groups. If it is, your messages probably won’t make it past the majority of spam filters, no matter how much you check it with spam checkers.

Also, not having the ability to track responses can cost you business. If you can’t track response rates, you won’t have any way of knowing whether your messages are doing you any good. A good autoresponder will provide the ability to track responses. If yours doesn’t, you might want to shop for a new autoresponder.

The ability to add and remove names to your autoresponder manually is vital. Often, people will contact you without going through your autoresponder. These people need to be put on the autoresponders mailing list. If you are moving your list from one service to another, you need the ability to import names and addresses to your list. Again, if your autoresponder service isn’t powerful enough to allow this, look for a different one!

Monday, 30 June 2008

Motivate Your Downline with Autoresponders

Motivate Your Downline with Autoresponders

Many affiliate marketers have a hard time building a
downline – and an even harder time keeping downline
members motivated and selling. If your income
depends on the sales of others, you should strongly
consider keeping them motivated with
autoresponders.

You can load your autoresponder with positive
messages, sales tips, and news related to the
product or service that is being sold. Many affiliates
fail simply because they don’t know how to market a
product, and they have little or no support from affiliate
managers or up line members! With the use of
autoresponders, all of that can change.

You should definitely write on some marketing tips,
specific to your product or service, and set you
downline members up in the mailing list for that
series of messages. Send broadcast messages
once a month congratulating the top sellers. Send
short motivational articles that will keep your
downline member upbeat.

Failing to communicate with your downline members
is the same as ensuring that they fail at the
business in most cases. If you want to succeed in
affiliate marketing, you have to take steps to help
your downline succeed!
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